Da Baby Collab

On May 25, 2019, rapper Da Baby posted a video that went viral on his Instagram of an altercation with fellow Charlotte, North Carolina rapper and personal rival Cam Coldheart. The altercation took place in the Louis Vuitton store.

Cam threw the first punch, after dissing DaBaby. Cam then appears with his pants around his ankles and a bloody nose in the video. DaBaby’s caption read, “When bullying Baby on the internet goes wrong.”

The feud between DaBaby and Cam began when Cam said DaBaby wasn’t a good representation of Charlotte.

On May 29, 2019, Ethnic Boy posted his graphic depicting the altercation on Instagram:

Later that same day, DaBaby reached out to Ethnic Boy via Instagram DM to see about purchasing the design and having some edits done:

Edits to the image were made.

On May 30, 2019, Da Baby posted a picture of himself on his Instagram wearing the newly edited design, and announcing shirts with the design for sale on his website:

 

This announcement of t-shirts being for sale was then promoted by various news outlets, including:

On June 10, 2019, Da Baby released the music video for his song "Carpet Burn," in which he can be seen wearing the shirt with the design once more.